JINS has moved beyond the traditional image of eyeglasses as “stiff
and heavy,” pioneering the creation of truly comfortable lightweight eyewear.
Our Airframes have been optimized for function and aesthetics, as they are designed with
comfort, weight, safety, style, and quality in mind. With the launch of Airframes,
we even established a new standard for lightweight glasses in Japan. On top of that,
sales volume for Airframes totaled over 14 million units in the course of 6 years.※
※Cumulative sales from the launch in September 2009 to end of january 2017.
“Protecting your eye health.” “Clarity of vision.” These concerns
resonate with modern eyeglass wearers,
and our new product lines are designed to meet these needs.
The No.1 PC glasses JINS SCREEN, whose cumulative sales volume in Japan has topped 8 million pairs,* was fully revamped and developed further. Through collaboration with the world-class designer Jasper Morrison, the new frames were designed to suit everyone’s face. With the functions of their lenses further enhanced, the two product lines “25% CUT” and “40% CUT” are now available.
※As of the end of August, 2017
With JINS MEME, we have shifted our perspective from “looking out”
to “looking within.” We have taken on the challenge of creating a new market
for “sensing eyewear,” taking functional eyewear to a new level.
JINS MEME is a pair of sensing eyewear that utilizes 3 point electrooculography
and a 6-axis (acceleration and gyro) sensors installed inside the frame to enable visualization
of the physical and mental state, such as concentration, drowsiness, and walking balance.
With applications for running and driving already available, it holds future potential of
development into the medical field. It’s also drawing worldwide attention as a completely
new tool for expanding human functionality – a “BETTER ME”.