Magnifying life
through innovation

Although there has not been much evolution in the history of glasses, I am proud to say that JINS is the first company to change the way eyewear is used. Our vision at JINS has always been to “Magnify Life”. We hope to improve people’s lifestyles through a pair of glasses, making them less about vision correction and more about changing the way people perceive the world around them. That is why we created another type of eyewear called functional eyewear like our blue light blocking glasses, JINS SCREEN. That means it performs a function beyond vision correction.

I’d also like to say a little about the eyewear shopping experience, which we have made simpler, easier and more fun. Because of our all-in-one pricing system, our high-quality glasses are extremely affordable, meaning customers can buy multiple pairs for multiple occasions. Additionally, these multiple pairs can each be made in less than 30 minutes, thanks to our lens-edging robot KANNA. The highlight of our San Francisco store, she can make 63 pairs of glasses an hour!

I hope that these innovations are only the beginning for eyewear. We’re lucky to be able to bring these innovations to the U.S. and other global markets and we’re incredibly passionate about continuing to innovate, challenge ourselves, and make history.