NEWS RELEASES

Transform Your Glasses into Sunglasses Instantly

SAN FRANCISCO, May 26
Japanese eyewear brand, JINS, launched a new and improved product today called Frontswitch that can be worn for versatile occasions. Frontswitch is glasses and sunglasses into one, and comes with magnetic clip-on shades that can easily attach to the glasses.

The magnetic clip-on shades are tinted shades that come in 4 different shapes and colors. Colors include pink, silver, blue, and green mirrored sunglasses plates. Customers can purchase Frontswitch for $150, which includes the sunglasses plate and prescription lenses. What’s even better, Frontswitch is more affordable than buying prescription sunglasses.

JINS is excited about the launch of Frontswitch as it encourages customers to wear multiple pairs for multiple occasions. They can wear different colored shades depending on the day or their personal style, and can also switch between the sunglasses plates quickly and with ease. Frontswitch is perfect for those who wear glasses regularly but still need sunglasses occasionally, for instance when they commute or drive. Now they don’t need to squint their eyes while driving as they can put on the shades so easily.

Frontswitch glasses will be available in all 4 stores at the flagship store in Union Square in San Francisco and the three Westfield shopping centers at Valley Fair in San Jose, and Santa Anita and Fashion Square in Los Angeles.

About JINS
JINS is a Japanese eyewear company, which was founded in 2001. The brand has 434* retail locations globally including 4 U.S. store locations. At JINS, customers can receive their prescription eyewear in less than 30 minutes and select from over 1,200 styles all designed in Tokyo. Prices of frames start at $60, which include single-vision high-index lenses and standard UV and anti-glare coatings.
*434 retail locations as of April 2017.

For additional information, visit: www.jins.com.
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Press Contact
Lilian Wouters
lilian.wouters@jins.com