NEWS RELEASES

JINS Launches Collaboration with JCCCNC, Making the World A Better Place to See

Daruma_resized

SAN FRANCISCO, February 18

Japanese eyewear brand, JINS, has announced today its collaboration with the Japanese Cultural and Community Center of Northern California (JCCCNC), through the Cases for Causes program. The Cases for Causes program is about empowering and supporting local nonprofits that are making a real difference in the world around them.

JINS has partnered with organizations to design unique eyewear cases inspired by the work they do. When customers buy a case for $5, they are not only just supporting an organization but becoming a part of movement that affects change in everyone’s world. All of the money collected from the cases goes directly back to the charity.

As an eyewear retailer, JINS’ primary function is to help its customers see the world better but, in addition to that, JINS’ mission is to make the world that is seen a better place. With that goal in mind, JINS created the Cases for Causes program and partnered with local nonprofits to help them achieve their goals, including The Wildlife Conservation Network and San Francisco Baykeeper.

JINS and JCCCNC

The Japanese Cultural and Community Center of Northern California preserves and promotes the Japanese American cultural and historical heritage. JCCCNC’s mission is to organize educational and recreational programs that meet the needs of the community, as well as enhance the appreciation and understanding among the Japanese-American community.

The eyewear case designed by JINS and JCCCNC depicts a Daruma, a Japanese traditional doll modeled after the founder of the Zen sect of Buddhism, Bodhidharma. In Japanese culture, a Daruma embodies the essence of the famous Japanese proverb, “fall down seven times and stand up eight.” Seen as a symbol of good luck, perseverance and a constant reminder of one’s goals, usually one makes a wish and colors in the left eye, and when the wish comes true, the right eye is colored in to show appreciation.

About JINS

JINS is a Japanese eyewear company, which was founded in 2001. The brand has 350 retail locations in Asia and opened its first U.S. store in San Francisco in April 2015. At JINS, customers can receive their prescription eyewear in less than 30 minutes and select from over 1,200 styles all designed in Tokyo. Prices of frames start at $60, include single-vision aspheric lenses and standard coatings. In addition, consumers with a strong prescription will automatically receive a free upgrade to thinner lenses. You can learn more about us online at www.jins.com, or follow us on Facebook, Twitter and Instagram.

For more information, please contact:

media@us.jins.com

lilian.wouters@jins.com