NEWS RELEASES

JINS SCREEN NIGHT May Help You Sleep Better

JINS-SCREEN-NIGHT2

SAN FRANCISCO, April 5

JINS Eyewear today announced the launch of JINS SCREEN NIGHT, new glasses designed to protect the eyes from prolonged use of digital devices, including computer screens and smart phones. These glasses filter out blue light and may help improve the quality of sleep.

JINS SCREEN NIGHT is for night time use

JINS SCREEN NIGHT is for those who spend late nights surfing and texting on a tablet or other mobile device. It filters out 60% of melatonin-reducing blue light, which may be just enough to help get the restful sleep deserved.

Originally launched as JINS PC in Japan in 2011, more than six million pairs of JINS SCREEN have been sold. JINS is now offering two types of eyewear to protect consumers from blue light: JINS SCREEN and JINS SCREEN NIGHT.

JINS SCREEN NIGHT is available online and at the Union Square store in San Francisco. It will be special order and available for an additional $80 plus the cost of the frame. The regular JINS SCREEN is an additional $60, and also available in the non-prescription boxed Square and Wellington styles.

Wearing JINS SCREEN NIGHT may increase melatonin production

A 2015 study conducted by Keio University in Japan showed that wearing JINS SCREEN NIGHT increases production of the sleeping hormone, melatonin. In this experiment, eight people wore JINS SCREEN NIGHT and another eight wore control glasses for 2 hours before sleep while using luminous digital devices. The study concluded that melatonin secretion and quality of sleep were improved for those wearing JINS SCREEN NIGHT.

Nisha Baxi, a Consumer Channels Lead from Microsoft comments about JINS SCREEN NIGHT. She wore it for 2 weeks before going to bed. “I used to spend an hour on my phone before going to bed and then spend 30-45 minutes trying to fall asleep. However, after I started using JINS SCREEN NIGHT, I was able to fall asleep almost right away.”

About JINS

JINS is a Japanese eyewear company, which was founded in 2001. The brand has 360 retail locations in Asia, including Japan, China and Taiwan and opened its first U.S. store in San Francisco in April 2015. At JINS, customers can receive their prescription eyewear in less than 30 minutes and select over 1,000 styles all designed in Tokyo. Prices of frames start at $60 and include single-vision aspheric lenses and standard coatings. In addition, consumers with a strong prescription will automatically receive a free upgrade to thinner lenses. In March 2016, the Union Square store won the 1st place award in the Retail Design Institute’s Hard-Line Specialty category for excellence in store design. Learn more about JINS online at www.jins.com, or follow on Facebook, Twitter and Instagram.

For more information, please contact:

media@us.jins.com

lilian.wouters@jins.com