NEWS RELEASES

JINS Collaborates with LA Tastemaker for Special Edition of JINS Switch

SAN FRANCISCO, July 14
Japanese eyewear brand, JINS, announced the launch of a design collaboration JINS x Kryskhloe, which features a special edition of JINS Switch. It includes three unique JINS Switch plates that all fit and can snap onto one frame, a custom case, and a custom cleaning cloth for the price of $200. JINS Switch are glasses and sunglasses into one, where the magnetic clip-on shades easily snap onto the glasses. The JINS x Kryskhloe collection is available at all four stores and at https://www.jins.com/us/kryskhloe.

Everyone has a strong desire to express their creativity but rarely get access to design platforms where they can have an impact. “JINS Designed By” unlocks the potential of today’s innovators to express ideas. These projects tell stories without words, and everyone has a unique story to share.

For the official launch of “JINS Designed By,” JINS has teamed up with Kryskhloe, an inspiring fashion and lifestyle tastemaker from Los Angeles. Kryskhloe’s personal fashion story inspired the project’s design process. Her family would call her “Krys,” representing her casual and tomboy style, while her friends would call her “Khloe,” representing her stylish and girly style. Thus, she became Kryskhloe as an online personality to show both her styles. JINS has integrated her contrasting styles into the collection’s designs. This special edition of JINS Switch includes: three plates that fit onto one frame, to give the freedom to style three different looks — whether customers are going for casual or stylish.

About JINS
JINS is a Japanese eyewear brand founded in 2001. The brand has 491* retail store locations globally including 4 U.S. stores, and opening the 5th location in Del Amo Fashion Center in Los Angeles this summer. At JINS, customers can receive their prescription glasses in less than 30 minutes and select from over 1,200 styles all designed in Tokyo. Prices of frames start at $60, which include single-vision high index lenses and standard UV and anti-glare coatings.

*491 retail stores in Japan, China, Taiwan and the U.S. as of April 2018. For additional information, visit www.jins.com.

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Press Contact
Lilian Wouters
lilian.wouters@jins.com