JINS Wins 1st Place Award in Retail Design Institute’s Hard-Line Specialty Category for Excellence in Store Design




Japanese eyewear brand, JINS, today announced that it won the 1st place award in the Retail Design Institute’s Hard-Line Specialty* category for excellence in store design. This award was presented at the 45th Annual International Store Design Competition in Dallas, Texas, hosted by the Retail Design Institute. Founded in 1971, they are a non-profit, international organization dedicated to promoting retail store planning and design.

Retail Design’s judging panel recognized JINS’ Union Square store for excellence in design and execution. The store, located in San Francisco, is the brand’s first flagship in the U.S. More than 126 projects from around the world competed in 21 categories ranging from department, specialty, supermarket and mass merchant to pop-up and common area. The architect for the Union Square store was Kwan Henmi Architecture & Planning.

Recognized for Bringing Innovation and Technology into Store Design

Retail Design praised JINS for creating an eyewear store that is welcoming yet incorporating technology and innovation. Mona Henmi from Kwan Henmi described the store as, “having a simple, open layout invites customers to meander through at their own pace and the eyeglasses are organized in simple, well-lit repetitive grids. At the same time the lens-edging robot, KANNA, is the focal point of the store. Customers watch their own glasses being shaped and produced by a fully automated system, consisting of robotic arms and conveyor belts.”

Ryosuke Kimura, Director of Corporate Planning, attended the Retail Design Institute’s award ceremony on Saturday, March 12. He commented, “We are so excited to bring a similar store design to all our stores that we’re opening this summer.”  JINS’ next store openings are scheduled in Westfield Santa Anita and Valley Fair Shopping centers in Los Angeles and Silicon Valley, respectively.

*Hard-lines include books, electronics and anything that is not soft such as apparel.

About JINS

JINS is a Japanese eyewear company, which was founded in 2001. The brand has 360 retail locations in Asia, including Japan, China and Taiwan and opened its first U.S. store in San Francisco in April 2015. At JINS, customers can receive their prescription eyewear in less than 30 minutes and select over 1,000 styles all designed in Tokyo. Prices of frames start at $60 and include single-vision aspheric lenses and standard coatings. In addition, consumers with a strong prescription will automatically receive a free upgrade to thinner lenses. Beginning in December 2015, the flagship store in Union Square store started offering 15-minute eye exams, which are provided by tele-optometry service, 20/20 NOW. Learn more about JINS online at, or follow on Facebook, Twitter and Instagram.

For more information, please contact:


(Left) Andrew McQuilkin, International Chairman of the Retail Design Institute from BHDP Architecture  

(Center) Ryosuke Kimura, Director of Corporate Planning from JINS Eyewear

(Right) James Farnell, International President of the Retail Design Institute from Little