Finally, get new prescriptions worry-free. A revolutionary way to reuse your old glasses.

Japanese eyewear brand, JINS, announced a new campaign today called “Revive Your Old JINS Glasses”. JINS is offering an exclusive complimentary service for customers — one that has never been carried out before by any eyewear retailer. With the purchase of any new JINS frames, customers are able to replace their old pair of JINS with their new prescription at no extra cost.

Inevitably, our prescriptions change overtime. When this change happens, many people cannot wear their old pair and in order to accommodate for their new prescription lenses, they end up buying completely new glasses. JINS has now come up with a solution to this problem through “Revive Your Old JINS Glasses”. Customers can finally get new prescriptions worry-free by reusing their old glasses.

JINS is excited about the launch of this campaign as it furthermore encourages customers to enjoy multiple pairs for multiple occasions — an important value that JINS firmly believes in. It’s known that everyone owns many pairs of shoes and accessories. Why couldn’t it be the same for glasses? Customers can finally feel comfortable keeping their favorite old frames even with new prescriptions, most importantly all at no extra cost to them.

After the customer’s purchase of a new frame, they will receive a free lens exchange coupon. There are additional options to also turn their old pair into prescription sunglasses or revive their old favorite frames into new prescription blue-light blocking JINS SCREEN lenses.* This campaign will be available in-stores at the flagship store in Union Square in San Francisco, and the three Westfield shopping centers at Valley Fair in San Jose, and Santa Anita and Fashion Square in Los Angeles.
*Additional charges apply for custom lens options such as bifocal, polarized or JINS SCREEN lenses.

About JINS
JINS is a Japanese eyewear company, which was founded in 2001. The brand has 429* retail locations globally including 4 U.S. store locations. At JINS, customers can receive their prescription eyewear in less than 30 minutes and select from over 1,200 styles all designed in Tokyo. Prices of frames start at $60, which include single-vision high-index lenses and standard UV and anti-glare coatings.
*429 retail locations as of March 2017.

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Press Contact
Lilian Wouters