JINS Design Project’s 5th Installment with French brothers, Ronan and Erwan Bouroullec


JINS Eyewear announced the 5th installment of the JINS Design Project with French designers and brothers, Ronan and Erwan Bouroullec. The JINS Design Project encompasses collaborations with influential designers around the world to design eyewear that showcases each designer’s core inspirations and unique ideas. The first four collaborations were with industrial designers, Jasper Morrison, Konstantin Grcic, Michele De Lucchi and Alberto Meda.

Collaboration with Designers with Ronan and Erwan Bouroullec

For the 5th installment, JINS collaborated with Ronan & Erwan Bouroullec, who are known for their wide range of works, from product design to designing public space and urban projects. They have contributed their designs to Vitra, Cassina and many other renowned companies, and many of their works are among the collections of major art museums, including the Pompidou Center in Paris, Museum of Modern Art in New York. They are leading designers of contemporary France.

It was the first time for Ronan and Erwan Bouroullec to design eyewear. They believed in the idea that beauty of a person lies in his/her posture and that “eyewear blends into the wearer’s facial expression creating his/her posture”. They wanted a light, minimal design with beautiful colors, and designed eyeglasses that are slim and light with air-like transparency. 


The concept of their eyewear is “sugata”, which means shape or expression in Japanese. The eyeglasses blend in with the wearer’s face, suggesting lightness and transparency creating each person’s expression. With an attempt to achieve the minimal form of eyeglasses, the brothers used “TR-90”, a lightweight resin material to make the frames slim and light. 

They created a design that had a smooth line from the front to the hinge. They gave much thought to the yoroi (piece between the rim and hinge) part of eyeglasses, which is an essential part of the frame to hold the rim and hinge together. But they deliberately removed the yoroi and were able to connect all the parts together with JINS’ superb plastic injection molding technology.  Wearing glasses on your face should be as comfortable as possible, and they challenged the traditional form of creating glasses, but always kept in mind to keep the product as genuine as possible, not to create too much of an outlandish product. 

The line-up is composed of 1 shape and 6 colors with a total of 6 varieties, in which everyone can find the best match to suit their style.

Product Information

JINS x Ronan and Erwan Bouroullec Product Details

Collection Name: “SUGATA
Fit: Standard
Line-up: 1 shapes, 6 colors, 6 product numbers
Price: $100

Biography of Ronan and Erwan Bouroullec 

Ronan and Erwan Bouroullec, French designers born in Quimper (Brittany) in 1971 and 1976 respectively, have been working together since 1999. From industrial design to craft work, from large production runs to research, from the object to public space, their creations span multiple fields of expression and have gradually entered our daily lives. Their career has been marked by collaborations from major international companies to artisans of ancestral skills from Europe to Japan. Multiple researches have also led them to work with the world’s most renowned museums. Some urban designs have been produced in numerous countries. Several exhibitions have been devoted to them.Their work has entered some of the world’s biggest collections. Numerous monographs have been published, in particular Work by Phaidon Press, 2012. They have received numerous awards.

About JINS

JINS is a Japanese eyewear brand founded in 2001. The brand has 609* retail store locations globally in Japan, China, Taiwan, Philippines, and Hong Kong, including 5 U.S. stores, in San Francisco Bay Area: Union Square, San Jose, and in Los Angeles: Sherman Oaks, Arcadia, and Torrance. At JINS, customers can receive their prescription glasses in less than 30 minutes and select from over 1,200 styles all designed in Tokyo. Prices of frames start at $60, which include single-vision high index lenses and standard UV and anti-glare coatings. JINS also has a program called Cases for Causes where it collaborates with NPOs and designs cases inspired by their mission. 100% of all sales from the cases go directly to the nonprofits.

*609 retail stores globally as of January 2020. 403 in Japan, 160 in China, 30 in Taiwan, 6 in Hong Kong, 5 in the Philippines, and 5 in the U.S.

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