NEWS RELEASES

JINS to Open Doors at Westfield Santa Anita

santaanita_pressrelease

SAN FRANCISCO, September 15

JINS Eyewear, Japan’s largest eyewear brand by volume, officially announced today it has opened doors to its 3rd U.S. store located at Westfield Santa Anita on Thursday, September 15, 2016. The 2,100 square foot store will feature JINS’ signature 30-minute glasses and unique pricing from $60-$140 which includes high-index prescription lenses. JINS also opened its 2nd store today on September 15 at Westfield Valley Fair.

A New Way to Shop for Glasses

Customers can choose from 720 styles of glasses including sunglasses and optical. Every pair of JINS’ glasses is artfully designed by a team in Tokyo and is created with the passion and spirit of Japanese craftsmanship. JINS uses superior materials, and metal screws sourced exclusively from Japan. Additionally, many of the frames have Alternative Fit nose pads, made especially for those with low nose bridges. With affordable pricing and fast delivery, JINS brings a seamless and enjoyable shopping experience to its customers.

Capture Tech Experts in Los Angeles

JINS expects JINS SCREEN to be a feature products at Santa Anita. Launched in August 2015, JINS SCREEN blocks the blue light emitted by electronic devices, reducing digital eye strain. JINS also hopes to target the tech experts in greater Los Angeles who are experiencing digital eye strain as a result of staring at screens for long hours.

JINS Continues to Support NPOs through Cases for Causes

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JINS is also excited to announce a new partnership today with Make A Film Foundation (MAFF), through the Cases for Causes program. The Cases for Causes program is about empowering and supporting local non-profits that are making a real difference in the world around them.

Founded in Los Angeles, Make A Film Foundation partners children with actors and directors who can help them rediscover their creative side. By making movies together, the children are able to see the world better.

Over the past year, JINS has partnered with four other non-profit organizations, such as San Francisco Baykeeper, Wildlife Conservation Network, Japanese Cultural and Community Center of Northern California and Sub-Art, to design unique eyewear cases inspired by the work they do. Customers can purchase each case for $5 and 100% of all sales will go toward the selected non-profit.

About JINS

In 2001, the JINS brand was founded in Japan and has since expanded to become a global leader in crafting stylish, high-quality, and innovative eyewear at affordable prices. With 395* retail locations in Japan, China and Taiwan, JINS opened its first U.S. flagship store in Union Square, San Francisco in April 2015. Westfield Valley Fair and Westfield Santa Anita are JINS’ 2nd and 3rd U.S. stores, with another opening in Westfield Fashion Square in fall 2016.

*395 retail locations as of June 2016.

For additional information visit: www.jins.com. Find JINS on Facebook, JINS Eyewear Twitter and Instagram @jinseyewear.

Press Contact

Lilian Wouters, JINS Eyewear

lilian.wouters@jins.com