NEWS RELEASES

JINS Launches SubArt Collaboration As Part of its Cases for Causes Program

subart_case

SAN FRANCISCO, June 1 — Japanese eyewear brand, JINS, has announced today its addition of SubArt to its Cases for Causes program. SubArt is a global organization that has added art to underground metro stations all around the world, and is now shifting attention to the Bay Area. Their goal is to revitalize two of the busiest BART stations — Powell and Montgomery — with iconic artwork.

The Cases for Causes program is about empowering and supporting local nonprofits that are making a real difference in the world around them. As an eyewear retailer, JINS’ primary function is to help its customers see the world better but, in addition to that, JINS would like to make the world a better place to see.

JINS has also partnered with organizations such as San Francisco Baykeeper and the Japanese Cultural and Community Center of Northern California (JCCCNC) to design unique eyewear cases inspired by the work they do. When customers buy a case for $5, they are not only supporting an organization but becoming a part of movement that affects change in everyone’s world. All of the money collected from the cases goes directly to the charity.

JINS and SubArt

SubArt’s mission is to enhance the experience of train or metro riders by filling metro stations with large-scale art and design. The eyewear case, which is designed by JINS, is made from fabric that features abstract dots with bright colors such as red and orange. Because SubArt’s mission it to brighten the transit experience of riders with art, we wanted a case that was fun to mimic that experience.

Mekkie Bansil, Marketing Manager at JINS, says “We’re really excited about being able to partner with an organization like SubArt because their sole purpose is to turn the stressful and mundane experience of public transit into a beautiful, enjoyable one. This will truly make the world a better place to see.”

About JINS

JINS is a Japanese eyewear company, which was founded in 2001. The brand has 360 retail locations in Asia and opened its first U.S. store in San Francisco in April 2015. At JINS, customers can receive their prescription eyewear in less than 30 minutes and select from over 1,200 styles all designed in Tokyo. Prices of frames start at $60, include single-vision aspheric lenses and standard coatings. In addition, consumers with a strong prescription will automatically receive a free upgrade to thinner lenses. You can learn more about JINS online at www.jins.com, or follow us on Facebook, Twitter and Instagram.

For more information, please contact:

media@us.jins.com

lilian.wouters@jins.com

Georg-Brauchle-Ring-metro-art

SubArt in Gerog-Brauchle-Ring in Munich, Germany.