NEWS RELEASES

JINS Adds Trail Case to Cases for Causes Collaboration

SAN FRANCISCO, February 16
Japanese eyewear brand, JINS, announced a new addition to their Cases for Causes program today. The newest “Trail Case” supports the efforts of local organizations in San Francisco Bay Area and greater Los Angeles, who all share a common goal: to preserve and promote more access to trails, whether it involves hiking, biking, or other outdoor activities.

In addition to supporting organizations that encourage youth to spend more time outdoors and in nature, JINS also supports NPOs that help maintain trails. JINS has Bay Area Wilderness Training on board as one of the pioneer organizations of the Trail Case program.

JINS helps customers see the world better, but they also like to make the world a better place to see. That’s why JINS developed Cases for Causes. Whether it’s promoting cultural diversity in the city or protecting wildlife, each of the nonprofits empowered by this program is slowly changing the world. When customers buy a case for $5, all of the money collected goes directly to the charity.

All donations from the Trail Case will go toward qualified organizations and their programs, after completing an application process with JINS. For the application form, visit: jins.life/trailcase

Up until now, JINS had partnerships with other organizations through their Cases for Causes program, namely: San Francisco BayKeeper, Wildlife Conservation Network, Jumpstart and Make a Film Foundation. They also launched the Japan Case program in 2017, which supports NPOs who all share a common goal to preserve and celebrate the Japanese cultural heritage in the community.

About JINS
JINS is a Japanese eyewear brand with over 480* retail locations globally including 4 U.S. store locations. At JINS, customers can receive their prescription eyewear in less than 30 minutes and select from over 1,200 styles all designed in Tokyo. Prices of frames start at $60, which include single-vision high-index lenses and standard UV and anti-glare coatings.
*483 retail locations as of January 2018

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Press Contact
Lilian Wouters
lilian.wouters@jins.com